Purecltr , pronounce as pyoor kuhl-cher, is a skate brand started up in Charlotte, North Carolina in 2021, inside a 2 car garage and many sleepless nights. Shop the newest skate trends, all in one easy to use app. The brand is an exotic skate brand focused for the youth, and those who seek action thrilled lifestyles. Tall heavy weighted Tees and artistic boards are tropically themed to pop with bright hot colors and cool complimentary tones. At Pure, we break trend rules 10 trends before, we also adopt new changes, and follow no fashion concept. We always collaborate most of our styles from big to small artist, creating our own ecosystem of skater paradise. We are pure in our own forms and selves, we are not perfect and sometimes we fall. We are Human, and mistakes will happen, but we get up to ride again. For every mistake we make, we gain a better learned experience.